To vacancy overview

Content Marketeer & Brand Officer

Hours per week
40 hours

Sightful is op zoek naar een gemotiveerde en creatieve professional om content – blogs, newsletters, social media posts, emails, videos, etc. – te ontwikkelen, verspreiden en optimaliseren voor huidige en potentiele klanten. Je hebt een diep begrip voor de customer journey en bedenkt nieuwe ideeen om onze doelgroep te bereiken. Je werkt nauw samen met het marketing team, door het optimaliseren van de uitvoering van de huidige campagnes.

Daarnaast, hou je het Sightful brand bij op alle kanalen waar we actief zijn. Sightful is snel aan het groeien, daarom is het essentieel dat het merk goed gecommuniceerd wordt via al onze kanalen en campagnes. Je bent verantwoordelijk voor alle Sightful content, onsite en offsite.


Je zal behoren tot een klein, flexibel team, allemaal bezig met een snel-groeiend bedrijf. Je bent gezamelijk verantwoordelijk voor het opzetten van het bedrijf voor succes door:

  • Verantwoordelijk voor dagelijks/wekelijks optimaliseren & bijhouden van campagnes en content.
  • Ondersteunen van Digital Marketing Manager in het maken van marketing plannen, ontwikkelen van strategieen en vertalingen van de strategie naar concrete plannen.
  • Nauw samenwerken met het marketing team om nieuwe ideëen te bedenken en nieuwe campagnes op te zetten om onze toekomstige klanten te bereiken.
  • Verhogen en verbeteren van de Sightful aanwezigheid op content-heavy kanalen (zoals Social).
  • Samenwerken met externe partijen om content & campagnes te optimaliseren.
  • Beheren van het juiste gebruik van Sightful branding & content, zowel intern als extern.
  • Uitvoering van Joint Business Plans met externe leveranciers.
  • Breng nieuwe ideëen en plannen uit voor Sightful merchandising.

Key skills, knowledge and experience

  • WO (master) in een marketing gerelateerd veld.
  • 2-3 jaar relevante ervaring.
  • Kennis en ervaring met brand & content management.
  • Ervaring in het opzetten en begeleiden van Influencer campagnes.
  • Ontwikkeld in Photoshop en andere Adobe image processing tools.
  • Diep begrip van adverteren op: Facebook, Instagram, YouTube.
  • Research and data analysis voor het uitvoeren van nieuwe en bestaande campagnes.
  • Diep begrip van de customer journey in e-commerce.
  • Goede kennis van engels (geschreven & gesproken).
  • Pro-actief and sterke team player, niet bang voor een uitdaging.
  • Hoog energielevel en ambitie.
  • Zeer goed aanpasbaar aan nieuwe omgeving met natuurlijke eigenschap om te leren en ontwikkelen door ervaring.


  • Contract: In line with common market practice a 1-year (/ fixed-term) contract may initially be offered with a view to extend.
  • Workplace type: hybrid. We offer the option to continue working 2 days at home and 3 days at the office with a working from home bundle incl. chair and screen etc. provided to support this.
  • Salary: we pay competitive salaries in line with the international retail sector. We are looking forward to discussing your salary expectations during the interview.

In addition to the above, we offer a scope of great benefits including (but not limited to):

  • Dutch pension plan with employer contribution of 8%
  • Employee net investment scheme
  • Employee Purchase Option for glasses, contact lenses and sunglasses
  • Subsidised lunches and free fruit at the office
  • Commuting expenses reimbursed
  • Discount on various partner insurances
  • The option to work from abroad for a specified time
  • Flexibility on annual leave planning with option to purchase additional days

Developing Careers & Potential

Within all GrandVision companies we recruit for a career, not just a job. We are passionate about customer satisfaction and develop our people to look for growth potential within the job and within the company.

With customers, stores and employees located in over 40 countries, GrandVision shows diversity to be at the core of its success. GrandVision is a global company proud and committed to be an equal opportunity employer.

More about GrandVision

GrandVision is a global leader in optical retailing and delivers high quality and affordable eye care to more and more customers around the world. The high quality eye care offered by GrandVision includes a wide range of services provided by its vision expert, prescription glasses including frames and lenses, contact lenses and contact lens care products, and sunglasses both plain and with prescription lenses. These products are offered through leading optical retail banners across Europe, the Americas, the Middle East and Asia. GrandVision serves its customers in over 7,200 stores and with more than 39,000 employees which are proving every day that in EYE CARE, WE CARE MORE.

After decades of collaboration and two years of efforts and relentless work to make it a reality, EssilorLuxottica and GrandVision officially became part of the same organization as of 1 July, 2021. Going forward, as part of the EssilorLuxottica family, GrandVision will be able to truly unlock our full potential, and that of the optical industry as a whole, by exploring new paths around product development, digitalization, distribution and innovation.

At the very core have always been our people, who day after day are elevating the importance of vision as a basic human right and to bringing the best eyewear possible to the market. As part of the Group's deeply-rooted culture and values, we are committed to taking care of our employees around the globe and helping them thrive and grow.

Some key figures:

  • 7,260 stores in more than 40 countries
  • 434,000 daily store visits
  • 15.1 million Eyeglass & sunglass sold
  • Over 39,000 employees worldwide
  • Revenue EUR 3.5 billion FY
  • EBITA EUR 266 million

Our vision is to provide high quality and affordable eye care to more and more people around the world. By doing so, GrandVision aspires to help them realize their full potential in life.

More about GrandVision:

Follow us on LinkedIn:

Find our Annual Report here:

NB. If you have not heard back from us after 27 days, please consider your application not to be successful. Due to the number of applications we receive, we are unable to provide individual feedback should you not be selected for an interview.

Recruitment agencies: As we have a dedicated in-house recruitment team, all our positions are strictly no agencies. Please refrain from contacting our staff with prospective candidates as they will not be taken into consideration.

Application process

1. Apply
2. Questionnaire & Recruiter call
3. 1st Interview
4. Online Assessment & 2nd Interview
5. Offer
6. Hired

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