To vacancy overview

Director Digital & CRM LATAM

Hours per week
40 hours


GrandVision is a global leader in optical retailing and delivers high quality and affordable eye care to more and more customers around the world. The high quality eye care offered by GrandVision includes a wide range of services provided by its vision expert, prescription glasses including frames and lenses, contact lenses and contact lens care products, and sunglasses both plain and with prescription lenses. These products are offered through leading optical retail banners which operate more than 40 countries across Europe, the Americas, the Middle East and Asia. GrandVision serves its customers in over 7,000 stores and with more than 37,000 employees which are proving every day that in EYE CARE, WE CARE MORE.


Some key figures:

  • 7,000+ stores in more than 40 countries
  • 30 retail banners
  • over 800,000 store visitors per day
  • ~17 million prescription glasses sold
  • Revenue 2018: EUR 3,7 billion
  • EBITDA 2018: EUR 576 million
  • Over 37,000 employees

Our vision is to provide high quality and affordable eye care to more and more people around the world. By doing so, GrandVision aspires to help them realize their full potential in life.

Developing Careers & Potential

Within all GrandVision companies we recruit for a career, not just a job. We are passionate about customer satisfaction and develop our people to look for growth potential within the job and within the company. Our preference is to always promote internally where possible. So, wherever people start, there’s always somewhere else to go. We strive for continuous improvement and our new recruits help us to further raise the future potential of our company. Our whole business is full of people who have gone on to achieve a successful career through experiencing a variety of different roles in different locations and area of our business. We continually support and develop our people who have the desire, ambition and potential to grow.

With customers, stores and employees located in over 40 countries, GrandVision shows diversity to be at the core of its success. Grandvision is a global company proud and committed to be an equal opportunity employer.

Director Digital & CRM LATAM, Santiago, Chile

Responsible for Digital objectives within LATAM;

· e-commerce

· web to store

· customer retention and engagement

Reports to

GrandVision LATAM VP

Direct reports

Leading a team of 12 in the LATAM Regional Digital and CRM team. Additional 20 people reporting via Dotted Line, throughout the region.

Main purpose of the role

Build the Omnichannel vision and plan for LATAM (10 companies operating in 7 countries). Mapping strategy to different parts of the customer journey (pre-sales, conversion, post-sales). Envision the organization behind digital objectives and opportunities. Build the teams’ capabilities and provide the tools to facilitate the delivery of omnichannel objectives.

Key responsibilities


Performance Marketing

UX and UI

Conversion optimisation


Cross Platform and multi-dimensional Reporting and Analytics

Software development, system maintenance and integrations

Building digital capabilities and training

Content and retention strategies

Direct to customer and automated marketing

Data integrity and Architecture

Business Intelligence

Required qualifications/level of education

Post-Graduate with relevant qualifications ideally in Business, Marketing or Digital

Fluent Spanish and English essential. Portuguese beneficial

10+ years of Digital & CRM experience

5+ years of consumer retail experience. Ideally in on and offline environment

Experience with developing and implementing Omnicommerce marketing strategies within retail

Experience leading large teams across geographies

Core competencies/ Personal attributes

Strong coach

Excellent communication skills

Strong leader and influencer

Analytical and commercially focused

Pragmatic; able to identify and deliver against the biggest opportunities

Highly adaptable to new environments;with a natural ability to embrace learning and develop through experience.

High level of passion, energy and ambition to realize a positive impact.

Customer obsessed, can do attitude


More about GrandVision:
Follow us on LinkedIn:

Application process

1. Apply
2. 1st interview
3. 2nd interview
4. Offer
5. Hired

Share this vacancy

Apply for this job